Product design | UX research and continuous improvement

Insight-driven and pragmatic, I specialise in understanding customer needs and translating them into impactful product improvements. Through user research, data analysis, and continuous testing, I ensure products evolve to meet shifting demands and user expecatations. I collaborate closely with development teams to refine features, run user acceptance testing, and prioritise enhancements based on evidence and feedback. By mapping out a clear product roadmap, I drive continuous improvement, balancing strategic vision with iterative, user-centered design.

Some exemplars include

APAC Product improvement team

To ensure Asia-Pacific designers had a consistent voice in company-wide product design, I established the APAC Product Improvement Team, integrating them into internal UX research to drive meaningful input.

USER ACCEPTANCE TEMPLATES

To improve the quality and consistency of internal user acceptance testing, I introduced a standardised observation and reporting format to help gather more consistent and meaningful data, making insights easier to glean.

user needs research

To better understand customer contexts and challenges, I have run large-scale approximate user and small-scale actual user research studies by recorded observation and survey, making critical improvements based on evidence.